Encontré "fire up" en el diccionario de WM (http://www.wordmagicsoft.com/dictionary ... e%20up.php) pero no estoy seguro si aplica "encender" en este contexto:
Users want their PC to fire up quickly, to be responsive, and have a longer battery life, and "I think we've accomplished that" with Windows 7, Ballmer said.
¿Será mejor "arrancar"?
